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Staples 3


I just want to thank you for the opportunity to listen to your incredibly motivating speech given yesterday at the Staples Global Sales Conference in Las Vegas. You unknowingly reassured me that the path I have been on for the last year is the right one. You promised us an Ah ha moment, I had several.  I was in the last row high up in the the stadium when you addressed leaders of Staples.  Although I was in the last row in the building I felt as if I was right on stage with you. 

I have been told by many of my fellow manager and even my District Manager that my approach to team building is a little weird, kind of corny. I laughed when you referred to yourself as a little corny.

 I truly enjoying working with my team, dancing to celebrate success, leaving voice mails to thank people or calling a rally meeting in the middle of the day to announce something great that someone has done. These actions are all the norm for me. We truly enjoying associate days in our building, and I look for any reason to celebrate.  

I called my store several times during the conference to share information, celebrate being #1 in CSAT (our customer service scores) and called and left a voice mail so they could share in the concert given by Sting. Strange or a little weird, maybe, but this to me is what I believe is my responsibility as their leader. Keeping my associates informed lets them know I want them to be a part of the team. Many of my counterparts laughed when they realized what I had been doing but it is what works for me.

So as I started to say, your being invited by the Staples organization to speak and the speech you gave reassured me that who I am and what I believe are a fit for this company.  I joined Staples 1 year ago and was told during the interview process that the organization was undergoing tremendous growth and would be shifting into high gear over the next couple of years.  The District Manager told me they were looking for leaders not task masters. The organization had many, many task oriented people but needed better leadership balance.  He believed my energy and enthusiasm would be a great match. It would be a leap of faith, it was very different from what I had been doing but then again how I ended up interviewing with Staples was not a normal path either.  I took the leap.  

I took over a very broken store, a store (come to find out) NO ONE wanted. We now have a team that has had more success stories in the past year than they did in the prior three years of being open.  This past year has been full of challenges, obstacle and success. I have asked myself on more than one occasion if this was the right place for me, it is so different than my previous life and one more than once has taken me out of my comfort zone.  I was the new kid with very different views and ideas on how to motivate, enjoy my job and create the balance I had been missing. Many times I was reminded of by my counterparts just how different I was. I was never really made fun of out loud but you know when people think your ideas or thoughts are little out there.

I would like to thank you, thank you, thank you, more than once while you were speaking my counterparts looked at me and said you already do this! This was my ah ha moment!  My District Manager said I didn't the speech, "you already do this stuff", what a compliment. (Little did he know how much I really did need to hear what you were saying) The women in my group thanked me for going first to break the board, it gave them faith to try it themselves. I absolutely and truly believe I found Staples (actually they found me), my store and to the Global Sales conference for a very specific reason. The reason, to make a difference.

 Thank you so much for reminding me of that. My breakthrough will take me from good to great!



General Manager
North Weymouth, MA

Client Testimonials

  • Brian is an awesome presenter with boundless energy and enthusiasm. I've attended several of his events and they're different every time. Can't wait for the next one!

    Keith Challenger
  • Brian Biro has the energy of a ten-year-old, the enthusiasm of a twenty-year-old, and the wisdom of a seventy five-year-old.

    Former Client
  • Experiencing a Brian Biro breakthrough event with my team was truly amazing. There's nothing I can compare it to.

    Dana Stonestreet
    President and CEO, HomeTrust Bank

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